About Jálè

Jálè's mission is to make African, Nigerian and Liberian foods accessible to you wherever you are.

Living in an area or state where the closest African store is hundreds of miles away?

We are the go-to destination for variety of African groceries and we deliver nationwide.

Our brand is convenience, so sit back, relax, and start shopping!

What is Jálè?

From the desk of founder, Olaitan Bello: 

The idea for Jálè came to me in 2013 while I was waiting in line at the post office.

I was born in Nigeria and had traveled to the UK for college before moving to the United States in 2005. I was living in New York, and my husband had just accepted a job in Appleton, WI.

In larger cities, it is easier to come by African foods and goods. Sometimes there will be a market on the corner or a large, dedicated aisle at the grocery store. I was unsure what the situation would be once I got to Appleton.

Would I be able to get the ingredients I needed to make my favorite foods?

That’s when the idea for Jale came to me!

I wanted to make it easy for people like myself to stay connected to those things that are special to them, to shop all in one place without having to worry about receiving expired products, paying outlandishly expensive shipping costs, or being disappointed when poor quality goods arrive at their door.

After careful research, development, and planning, Jale Basket was launched In 2016 with the goal of reliably delivering quality African goods everywhere in the US.

It’s been a long journey, but we’ve only just begun! The belief that I can make a difference with my company is what motivates me everyday.


Jálè Basket LLC is a limited liability company registered in the State of Wisconsin.